In the past two decades, a whole literary genre has come to life, telling the stories and successes of great startups and their founding teams. From entrepreneurs' bibles such as Eric Ries' "The Lean Startup" and Ben Horovitz' "The Hard Thing about Hard Things" to more mundane 10-step self-help manuals to start a company, a broad spectrum of principles, stories and tips are available to all sort of aspiring entrepreneurs. But there's a glitch: when "history is written by the victors", what do we know about those who never made it?

Here's where the FuckUp Nights comes to life. Rather than focus on the 1% of success stories, this unique event format gives space to big failures and unforgiving mistakes, truthfully shared by the very entrepreneurs who made them. For our next Virtual Fireside Chat, we’ll have with us nothing less than Mr. FuckUp Nights Switzerland himself.

Réginald Bien-Aimé will share with us why and how he introduced the FuckUp Nights in Switzerland, tell us about his own entrepreneurial rollercoaster and share his view on the Swiss startup scene.

Reginald has over 10 years of experience in marketing, communication & branding working predominantly with SMEs and entrepreneurs.

Along the years, his adaptability allowed him to garner experience in various fields such as : marketing, communication, entrepreneurship, marketing research, event management, public speaking & in the media.

Known for having introduced the Fuck Up Nights in Switzerland, he paved the way for a paradigm shift in the way we think about entrepreneurship in this country: from fearing failure to embracing trial and error. His tenure as MC generated interest from companies looking to use his help on their storytelling and how they deliver content to their stakeholders.

Passionate about technology, Reginald regularly coaches and consults for tech entrepreneurs around the World and co-founded in 2018 Innova, the first Swiss Innovation Lab dedicated to the Real Estate industry.