Adam Vitarello is the Co-founder & President of Optoro, the world's leading reverse logistics platform. Optoro is using innovative technology to solve a large and growing global problem. Every year, over 15% of goods are returned or deemed excess, costing retailers $500 billion nationwide. Optoro’s software platform helps retailers optimize the management of returned and excess inventory in a more efficient and cost-effective way, maximizing recovery value, enabling consumers to get great deals, and reducing environmental waste.

Founded in 2010, Optoro has been named one of the fastest growing companies in the US. Optoro has also received many awards and accolades, including CNBC’s Disruptor 50, EY’s Entrepreneur of the Year and the World Economic Forum’s Circular Economy Award. The company has raised more than $125M from investors such as Revolution, UPS, Generation Investment Management, and Kleiner Perkins Caufield & Byers.

As President, Adam is responsible for setting the strategic vision of Optoro's enterprise SaaS product. He holds a B.A. from Brown University.