Feb 27, 12:00 – 1:00 PM (UTC)
Welcome to our fireside chat with Emil Jerndal, COO Effektify where we deep dive into how marketing is changing and what it means for you as a business irrespective of whether you are a startup or a multi-country enterprise.
Marketing is complex. It's messy. And it is becoming almost impossible to manage in its current "Software as a Service" model because of the sheer volume of tools and platforms.
Enter Effektify, they are riding the new global AI paradigm shift: Service-as-a-Software which represents a $4.6 trillion market opportunity.
In this fireside chat, we are meeting Emil Jerndal, COO Effektify to discuss:
- What are the issues facing the marketing industry
- How is client frustration mapped from startup to enterprise levels
- The Software-as-a-Service to Service-as-Software paradigm shift -- why & how this is relevant in marketing
- How the platform works: all analytics, all platforms, all actions in one place -- is that even possible?
- The secret sauce: why is Effektify on an acquisitions spree?
About Effektify: the Effektify platform gives you control over your entire digital presence. It integrates and analyzes data from all your digital channels, including Google Analytics and leading ad platforms like Meta, TikTok, and Google. If you run an e-commerce store, you can also see all orders in real time directly on your mobile.
The discussion will be moderated by Naimul Abd - Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic head for Founder Institute, Nutty Ventures, and Founders Live, and founder of Brim - Brands for Impact.
Effektify
COO
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