1. Background Information

In the era of surging globalization, going global has become a crucial strategic choice for numerous enterprises and institutions seeking to expand their development space and seek new growth engines. Whether they are innovative technology enterprises, giants in traditional manufacturing, or pioneers in the cultural and art industries, they have all embarked on this journey.

However, the significant cultural differences among different countries and regions often impede effective communication and cooperation. Cross-cultural issues such as language barriers, values, and business etiquette differences have caused many overseas projects to encounter numerous setbacks during the implementation process. Therefore, enhancing cross-cultural communication capabilities has become one of the core factors determining the success or failure of going global.

Against this backdrop, on February 15th, Startup Grind Shenzhen, in collaboration with GlobeULink, specially planned a themed lecture and salon titled "How Can Entrepreneurs Enhance Cross-cultural Communication Capabilities”. This event aims to gather elites from all walks of life and build a platform for in-depth communication and the collision of wisdom. Through sharing cutting-edge concepts, analyzing classic cases, and discussing practical strategies, it can provide helpful guidance and assistance to entrepreneurs on their way to going global, enabling them to bridge the cultural gap, gain a firm foothold on the international stage, and achieve sustainable development.

Sandy, the founder of AI Notebook, will leverage her profound accumulation in the technology industry and understanding of overseas markets to analyze the opportunities and challenges of online cross-cultural communication from a digital perspective. She will explore key issues, such as whether online communication can genuinely break down cultural barriers and how to build trust through digital means.

The South China Regional Manager-Yingdao RPA, who is well-versed in AI-series tools and has cross-border experience, will discuss how to use tools to break through language barriers. She will also share practical cross-border office automation solutions to assist entrepreneurs in improving cross-cultural communication efficiency.

Cecily Li, the overseas business development manager of Luksens Technologie GmbH, will present practical cases and strategies for establishing connections with people from different cultural backgrounds. Her rich cross-border work experience will provide valuable experience for entrepreneurs expanding overseas connections and entering the international market.

We believe that through the sharing and communication of the guests, participants will gain new perspectives and ideas, find effective ways to enhance cross-cultural communication capabilities, successfully cross the cultural divide in the wave of going global, and achieve long-life development.

2. Highlights

• In-depth Analysis of Digital Cross-Cultural Communication: We will focus on topics such as whether online communication can break down cultural barriers and the impact of digital tools on cultural connotations. It will also explore the opportunities and challenges of online cross-cultural communication, helping you master new communication skills in the digital age.
• Overcome Language Dilemmas: In the unique "Breaking through Language Dilemmas and Flexibly Using Tools" session, guests with rich practical experience will be invited to share proper methods of using AI-series tools to break language barriers. The head of the South China region of Yingdao RPA will demonstrate on-site how office automation software can improve cross-border work efficiency, providing you with a powerful tool for efficient communication.
• Explore the Secrets of Successful Outward-oriented Socializing: In the special session of 'How to Connect People from Different Cultural Backgrounds?'. Through real-life cases of European enterprises and others, analyze the strategies for building good relationships with partners from different cultural backgrounds. From dealing with cultural differences to exploring cooperation opportunities, it will help you expand your overseas connections and open the door to the international market.
• Interactive Salon: The event sets up a salon session. Participants will communicate in groups about their actual experiences in cross-cultural communication. Under the guidance of the host, they will jointly discuss the difficulties encountered, solutions, and new thoughts. You can also freely change groups on-site for in-depth exchanges with guests, obtaining diverse perspectives and innovative ideas.

3. Guest Speakers

Sandy Kong

Co-Founder & COO

AI Notebook

Sandy Kong is an experienced product operation expert with 10 years of product operation experience in the Internet industry. She is proficient in operating various types of products, including over a dozen products such as AI tools, social platforms, and entertainment applications. She has an in-depth understanding of product life-cycle management, user growth, data analysis, etc. In the AI field, the AI Notebook App led by her has achieved remarkable results in the US market, with its ARR (Annual Recurring Revenue) exceeding one million US dollars in just half a year.

AI Notebook is an efficiency-focused note-taking tool, dubbed the "second brain", designed specifically for college students. It helps students organize what they've heard and seen into Notes, Summaries, and Quizzes, thereby enhancing their learning efficiency and academic performance.

https://ainotebook.app/

Sufang Zhang

South China Regional Manager of Yingdao

Yingdao.com

As the leader of Yingdao RPA in South China, Sufang Zhang is proficient in applying AI-series tools to cross-border businesses. Yingdao RPA has assisted numerous enterprises in achieving office automation and significantly enhancing cross-border work efficiency. Sufang Zhang will share practical operation cases and valuable experiences.

Yingdao (Yingdao RPA) is a robotic process automation (RPA) brand under Hangzhou Fork Intelligence Technology Co., Ltd., founded in 2019. Its products assist enterprises in automating repetitive tasks by mimicking human operations such as mouse clicks and keyboard inputs. It has covered over 10,000 e-commerce, finance, and logistics enterprises. During the Double Eleven period in 2020, Yingdao helped merchants save 770,000 man-hours, significantly improving efficiency.

Yingdao launched AI POWER, integrating RPA and AI to handle more complex business logic and achieve intelligent and efficient automated applications, helping enterprises reduce costs and increase efficiency. With the mission of "using innovation and technology to boost business efficiency," the company has obtained multiple rounds of financing from institutions like Goldman Sachs and Tencent (for example, a $100 - million Series C financing in 2022). It holds 23 patents, and its R & D team accounts for over 60% of the total staff, highlighting its muscular technical strength and industry influence. Yingdao's vision is to help people unleash their potential, discover their talents and passions through easy-to-use automated products, and add beauty to the world.

Cecily Li

Overseas Business Development Manager

Luksens Technologie GmbH

Cecily, Overseas Business Development Manager. She has amassed a wealth of solid hands-on experience in going global. Since engaging in the foreign trade industry, by leveraging his/her keen insights into the worldwide market and professional industry knowledge, she has accurately identified customer needs and built a strong bridge connecting enterprises with the international market. This has enabled enterprises to achieve remarkable results in going global and expanding their overseas market territory.

Luksens Technologie GmbH, was founded in 2001. Lukoson designs and manufactures high-quality sensors and automation solutions for industrial and commercial applications. To respond more proactively, flexibly, and rapidly to the demands of the global supply chain, Lukoson is making every effort to implement and strengthen its global layout. It has established regional strategic supply chain bases and partnerships in Germany, China, and the Philippines.