In 2006, Heidi Jannenga, a leading sports physical therapist and clinic director, was looking for ways to improve her clinic's bottom line. After identifying dictation and paper documentation management as two of her practice's biggest costs, she started looking for a less expensive solution. She enlisted the help of then-boyfriend Brad Jannenga, a veteran technologist with deep experience in software development. Heidi knew she needed something that would not only fit her workflow as a PT, but also would be affordable, easy to use, and a cinch to implement in her clinic. The more Brad and Heidi shopped around, though, the more discouraged they became. That was when they decided to partner and develop her clinic's dream solution. Brad started going to work with Heidi to get an idea of her workflow and documentation needs. In the evenings, the two would regroup and brainstorm on how the software should work. Then, Brad would get to coding and Heidi would get to testing. And piece by piece, WebPT—a web-based physical therapy EMR—was born.