Lucinda Duncalfe is CEO of Monetate. A seasoned entrepreneur and innovator, Lucinda has proven experience building mature sales and operations cultures, and developing product strategies that accelerate company growth. She has served on Monetate’s Board of Directors for the past seven years, and helped Monetate create and establish a multi-billion dollar market for digital personalization.

Prior to Monetate, Lucinda was Founder and CEO of Real Food Works, a start-up delivering meal programs for health based on a real food diet, using local restaurants as suppliers. Lucinda has founded and run a number of venture capital-backed companies, including ClickEquations, acquired by Channel Intelligence; TurnTide, acquired by Symantec for $28 million six months after founding, and Destiny WebSolutions, an Inc. 500 winner.

She has won many awards including the Eastern Technology Council’s Enterprise Award for CEO of the Year, was an Ernst & Young Entrepreneur of the Year in Philadelphia, and was named America’s 17th Most Influential Consultant by Consulting Magazine. She has served on the boards of Semprae Labs, The Montessori School, and the World Affairs Council. She graduated cum laude from University of Pennsylvania, earned an MBA from the Wharton School in Entrepreneurial Management, and was an Eisenhower Fellow. Lucinda holds a second-degree black belt in Shotokan Karate and is a frequent speaker at industry events.