Workshop hosted by Alec Coughlin on Embracing "Build in Public" to Launch / Scale Your Startup. Alec a seasoned growth leader focused on the intersection of Sales, Marketing and Technology. Founder of Ludlow (link), a growth consultancy that advises start-ups on how to improve their go-to-market results. Rooted in traditional Management Consulting and Business Development, Ludlow embraces the Build In Public philosophy popularized by some of the world’s fastest growing start-ups. Prior to starting Ludlow, Alec was the co-lead of growth for the largest vertical (FS) of Publicis.Sapient, the 23,000 person end-to-end digital business transformation consultancy. Previous experience includes working across the TMT and FS verticals at companies including William Morris Endeavor, NFL’s St. Louis Rams, McCann Worldgroup, Carrot Creative / VICE and others.