Prior to founding Clipchamp, Alex was an Associate Professor, Industry-funded Chair and Digital Innovation Theme Leader at QUT as well as a Research Program Manager at SAP. Over the past 15 years, Alex has been driving an agenda of digital innovation in each of his roles. At SAP he was responsible for working with customers on entirely new product ideas. Together with Google he drove the first major visible collaboration between SAP and Google. At QUT he founded the Aviation Innovation Network, drove Brisbane Airport's Digital Strategy and led the Digital Disruption theme at QUT's Institute for Future Environments.

At Clipchamp he oversees the launch of several products, the growth of Clipchamp’s platform to more than 10 million registered users, and secured funding in excess of US$11m from a variety of sources.