Co-founder of yellowschedule.com , Martina Skelly is located at the Nexus Innovation Centre at the University of Limerick, while her co-founder, brother, Michael works out of DCU Invent. Some of Martina's achievements, so far, include:

• Winning Vodafone's Startup Award for Business Woman of the Year in 2013.
• Inclusion in Silicon Republic's top '100 Top Women in STEM'​ in 2014.
• Being chosen as the only Irish startup to be profiled in the Global Innovation Forum's Report on EU Entrepreneurs. ( See Page 24)

Genesis of the startup: “I had an appointment for my eldest child with a particular specialist who had a six-month waiting list,” explains Skelly. “We missed the appointment. It was my fault, and I felt just awful.” Worse, they had to go back in the lengthy queue for a new appointment. Her response? Launch a new service that streamlines appointment scheduling, reminders and payments for patients and doctors. Yellowschedule allows patients to book and manage appointments online, sends automated appointment reminders and can handle deposits and payments. On Exporting: Nearly 90% of current clients are based in the United States. “For Irish companies, export is in our DNA. We’re in about 38 countries in the moment, even though we’re still in the early stages of commercialization,” says Skelly. Funding: After receiving some initial research funding from Enterprise Ireland, Martina was later awarded €50,000 as part of their Competitive Start Fund for female entrepreneurs. More recently, YellowSchedule benefitted from €600,000 in seed investment from Angel Investors Sean and Jenny Riddell, formerly CEO and Marketing Manager respectively with UK healthcare software provider EMIS. and Enterprise Ireland.