Getting a new business off the ground can be incredibly difficult. You’re already slammed. You’re strapped for time as it is. But then you also don’t have any extra cash lying around, either. It’s one thing if you can hire a PR company or an extra employee to help do your dirty work. But when those resources don’t exist, you’re going to need to figure out a way to do it yourself. Thankfully, there are several ways to bring in new customers without spending any money out of pocket at all. And you want to know the best part? Join us as we uncap this with York Zucchi. 

York Zucchi is a Swiss-born investor and entrepreneur in Africa since 2007. He was previously at Goldman Sachs where he contributed towards the global financial meltdown. He has started numerous businesses (healthcare, IT tourism, academia, etc); some failed and some succeeded. He is passionate about entrepreneurship, Africa and coffee and believes that the right mixture of these 3 will make Africa the continent to be for the next 20 years. He gets featured a lot in the press (Financial Times, Wall Street Journal, Entrepreneur Magazine) but doubts anyone actually understands what he really does for a living.

In 2016 he co-founded the SME Movement, an initiative to fix the SME support ecosystem which is now active in over 83 countries (www.SMEmovement.org) and whose aim is to support 100 million SMEs by 2022.

He can be found on LinkedIn http://za.linkedin.com/in/yorkzucchi , Twitter https://twitter.com/YZP