PR is a great way to get your market’s attention and foster growth when your startup doesn't have a marketing budget. Getting publicity for your business, especially in times such as these, is important. A sound PR strategy can help to increase your leads, boost your sales, widen your consumer base and also improve your overall brand awareness.

When you’re at a startup and don’t have a budget for marketing, PR is a great way to get your market’s attention and foster growth. The right PR strategies will create awareness for your startup company and product and expand your reach.

There are so many articles on building long-term PR campaigns just to get one journalist’s attention, that it can be overwhelming when you’re looking for effective tactics that work right away. Luckily, you don’t have to wait months for one press hit.

We are hosting brand manager and communications specialist Rethabile Lechela to uncover this topic with us. 

Rethabile is a qualified Public Relations Practitioner with expertise across Consumer and B2B clients. These include the Cyril Ramaphosa Foundation, Mango Airlines, Global Credit rating, AEL Mining, Old Mutual, Allan Gray Orbis Foundation, L’Oréal South Africa and Disney Africa to name a few. An expert in media relations, Rethabile has made appearances on SABC News The Agenda, SABC 1 Daily Thetha, Galaxy Universal Network TV. She has also been profiled on SAFM, the Citizen, Your Family magazine, Sowetan and the Boksburg Advertiser.

Rethabile’s work ethic and passion for what she does is rooted in what was once said by renowned author, Chimamanda Ngozi Adichie, “Power is the ability not just to tell the story of another person, but to make it the definitive story of that person.” This enables her to offer her clients tailor-made strategy, content and branding solutions.