Demystifying Personal Branding - Best Practices and Common Mistakes w/ Belinda Esterhammer (Founder - Springboard Group, Fem Founded)

Belinda is the founder and CEO of Springboard Group - your marketing & consulting wolf pack. She is also the Head of APAC for SaaStock - THE global community of software as a service (SaaS) founders, executives, and investors.

Springboard crafts unique brands, helps them go digital, works with entrepreneurs to kickstart their business and consults brands on events focused on entrepreneurship & tech. Springboard is about to launch HK’s first female intrapreneurship bootcamp (2020) - Fem Founded.

Prior to starting Springboard, Belinda led high-profile marketing campaigns for a “Big 4” female entrepreneur program and worked in marketing across many sectors around the world.

A tech enthusiast with 10+ years of professional international experience she empowers people to become innovators and entrepreneurs by facilitating startup boot camps (Techstars, Startup Weekend, UNLEASH,...) and she is a passionate advocate for female mentoring and founded the NextGen Network, a non-profit mentoring network for high school and university students in Hong Kong. Belinda is also a co-founder and member of the board of Women in Tech HK, sits on the committee of Asian University for Women (AUW) and TEDxTinHauWomen and is a co-host for #impact - a podcast featuring people making a social impact.2

Her experiences range across different sectors from business consulting, start-ups, integrated marketing to tourism development.

Specialities: Results-oriented, integrated marketing specialist with international experience

Interests: start-ups, entrepreneurship, branding, innovation, technology, digital disruption, social enterprises, mentoring, education.

You can contact Belinda through belinda(at)springboard.group

Learn more about her work at https://www.belindaesterhammer.com/

Exclusive application for 1:1 Mentorship with an AWS expert

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Selected applicants will have the opportunity to participate in a one-on-one mentor session to get guidance on how to grow and develop your business and allow you to get first-hand advice from experts in your field. We offer 5 distinct mentoring tracks that you can choose from, including Fundraising, Product, Marketing, Sales, or Strategy & Ops, and you will get paired with an AWS expert in the field of your choice. All sessions are held remotely, and the program is completely free for all participants.

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