Sales isn’t about selling a product to whomever you can convince to buy it. It’s not even about selling to customers who think it’s a good idea and will pay for it. Sales in early markets should be about finding the few right customers who want it badly enough. This session will cover advice for founders in early markets on how to get their sales right and why it is important for a founder to be the face of sales team in early days. 

Bio of Mark Birch:

Mark Birch is a community builder, software entrepreneur, business development expert, and startup advisor.

He currently works at AWS as a Principal Startup Advocate advising founders and sharing the stories of how startups across Asia-Pacific successfully build and scale their startups on AWS.

As a community builder, Mark founded the Enterprise Sales Forum, a global community of 25,000 B2B sales professionals that meet in-person and virtually through local chapters to share ideas, network with peers, and learn new skills. He is also the founder of DEV.BIZ.OPS, a long standing newsletter and blog about innovation, technology transformation, and developer culture.

Bio of Nivas Ravichandran:

Nivas Ravichandran leads the Startup Partnerships Program at Freshworks (Customer Engagement SaaS Software Company). Freshworks based out of San Mateo has over 150,000 companies trusting our software to run their business.

Specialties: Partnerships, Product Marketing, Social Selling, Content Marketing Strategy, Influencer Marketing, Marketing Automation, Lead Generation

He also volunteers with IEEE (430,000+ members) as the Vice Chair of IEEE Young Professionals Global and previously led the Young Professionals Community for IEEE Asia Pacific(Region 10). 

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