LinkedIn can be a minefield for Founders trying to build their startup’s brand and their own personal brand, bit’s an important channel for awareness building, credibility and growing your business.

A few stats to show why's it's so important:

• LinkedIn is the top professional platform, with over 930 million members from 200 countries and regions worldwide.
• 65 Million users are Business Decision-Makers
• In 2022, LinkedIn saw a 22% increase in engagement
• About 134.5 million users actively use LinkedIn each day. Additionally, over 48% are active monthly.
• Businesses see a 33% purchase intent increase with LinkedIn Ads
• LinkedIn has double the conversion rates as other channels

Join this workshop to learn how to master LinkedIn so that your own profile and company page becomes a business building machine.

In this workshop, we’ll cover;

1. How to optimise your existing pages to speak directly to your target audience
2. The best practices for approaching LinkedIn, depending on what goals you set
3. The Dos and Don’ts for building a successful brand on LinkedIn
4. LinkedIn strategy: how to plan your content around your business priorities
5. How to become a thought leader on LinkedIn
6. Content creation hacks - how to prepare weeks of content in one hour

Details

Date: Wednesday 26th June

Time: 9.30am - 11.00am 

Location: Codebase, Edinburgh

About your host

Amy Kelly is a Growth Marketing Consultant and the Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing for UserTesting, helping them grow from startup to scaleup and grow exponentially across the EMEA region as the first marketer on the ground in Europe. Previous to UserTesting, Amy’s marketing experience varied from huge brands such as Meta and YouTube, to creative agencies in both London and New York City. Amy currently resides in Edinburgh and supports startups and scaleups in building their marketing programmes from scratch. Amy is also on the board of trustees for Creative Edinburgh.