Start your morning off right as we chat with Raji Kaira, Co-Founder and CEO of PeopleTail —a super cool online community that humanizes the way people shop online through shopping together, participating in challenges and earning rewards from brands and retailers!

Online reviews are great, but what people really want to see is how others use products or services to make their lives better before making a purchase. This is where Peopletail comes in. Quickly becoming the world’s largest people-to-people shopping platform, Peopletail encourages consumers to include photos and videos to their reviews to enhance other people’s shopping experiences and earn rewards through fun challenges and for purchases other make thanks to their review.

Co-founder and CEO of PeopleTail, Raji Kaira, has over twelve years of experience in producing digital content for brands and retailers across Canada, having started with Whole Foods Market and continuing to work with many other well-known retailers, before seeing an opportunity to change the way consumers review and react to products.

We’ll be chatting with Raji Kaira about how Peopletail came to be, and where it’s headed, as well as his vast experience in innovative digital marketing, business modelling and expertise in building strong, long-lasting relationships with brands and retailers.