Choon Ng, a Malaysian immigrant, wasn’t even thinking about entering the toy market. He simply wanted to share the experience of making bracelets out of rubber bands with his daughters. But his fingers were too big. He engineerd a contraption by creating three rows of pushpins. By wrapping rubber bands around the pushpins in geometric patters and then pulling them off, he was able to create more elaborate rubber-band bracelets than his daughters could make by hand. “I thought, ‘Oh my God, look at this. I just discovered a new craft right in front of me,’” Ng said.Today, the kit is now selling at Michaels Stores, an arts and craft retailer with over 1,100 locations in the U.S. and Canada. “It’s selling 10 times faster than the Michaels’ previous kids’ best seller,” said Philo Pappas, executive vice president of category management at Michaels Stores Inc. “Every basement inventor has the fantasy that his invention will go big,” admits Ng, who quit his day job at Nissan to run his company, full-time, and has now sold over a million Rainbow Looms. Please see the original article on FastCompany.com