Lawrence (Larry) Huff is Co-Founder and Co-CEO of Plano, Texas-based Optimal Blue, LLC, a cloud-based provider of pricing, secondary marketing and other content-enabled, enterprise lending services including compliance, consumer direct and point-of-sale technology for the financial services industry.  Huff, who has an extensive record of success in the mortgage, leasing and technology sectors, co-founded Optimal Blue with Dr. Ivan Darius.  He has more than 20 years of executive experience in technology, business and product development and operations.  In his current position, he is responsible for the day-to-day management of the company with an emphasis on corporate strategy, sales and marketing, business development and product development.   Ivan H. Darius, Ph.D. is Co-Founder and Co-CEO of Plano, Texas-based Optimal Blue, LLC, an SaaS provider of secondary marketing automation technology products and services including product eligibility and pricing engine (PPE) technology coupled with content management.  Dr. Darius founded Optimal Blue in 2002 with more than 30 years of executive experience in technology, product development and operations.