Lawrence (Larry) Huff was Co-Founder and Co-CEO of Plano, Texas-based Optimal Blue, LLC, a cloud-based provider of pricing, secondary marketing and other content-enabled, enterprise lending services including compliance, consumer direct and point-of-sale technology for the financial services industry. Huff, who has an extensive record of success in the mortgage, leasing and technology sectors, co-founded Optimal Blue with Dr. Ivan Darius. He has more than 20 years of executive experience in technology, business and product development and operations. In his current position, he shares responsibility for the day-to-day management of the company with an emphasis on corporate strategy, sales and marketing and business development. Huff left Optimal Blue as part of the successful sale of the company to CTCR, a Chicago-based private equity firm, in July of 2016.

Prior to co-founding Optimal Blue, Huff was Chief Operating Officer and Co-Founder of Sollen Technologies, LLC, the first ever cloud-based product and pricing engine for mortgage bankers. Earlier in his career, Huff worked for the Oakwood Group, a London-based Private Equity firm, as well as founding and managing a large mortgage brokerage and banking firm located in Dallas, Texas. Huff earned two Bachelor of Science degrees in Geology and Civil Engineering from Texas A&M University.