Sunnie Southern is a seasoned healthcare industry professional with deep expertise in market preparation and new product launches. She is a registered dietitian with an MA in human nutrition and foods. As such, her passion is about human health, access to care, transformation of systems and seamless information access. She has worked in over 15 disease states in a wide range of healthcare environments from primary care to the Department of Defense. Her past institutional experience includes the pharmaceutical industry, medical supply and HITECH companies. She is the founder of Viable Synergy, LLC. Viable Synergy is an interactive product and services innovation firm. The Viable Synergy process helps individuals, organizations and communities transform ideas into viable products and services ~ from concept to customer. The firm’s expertise includes technology solutions, consulting services and operational support. Viable Synergy’s method enables innovators to bring solutions to life. Viable. Our entrepreneurial approach aligns innovation with communities, investors, educators, scientists, news media and business leaders. Ms. Southern is an award-winning leader and was named on of 2013 Disruptive Women to Watch. She is a frequent speaker, presenter and sought after expert on healthcare and innovation.