Jun 17, 2022, 1:00 – 2:30 PM (UTC)
Unpopular opinion: Take the path of least resistance in your business. This may seem counter-intuitive, but Sabine Harnau, Chief Growth & Creative Officer at From Scratch Communications shares how her cutting-edge, ethical approach assists her clients in using the power of communications to integrate sales, marketing, and product to change culture for the better, internally & in the wider world.
Unpopular opinion: Take the path of least resistance in your business. This may seem counter-intuitive, but Sabine Harnau, Chief Growth & Creative Officer at From Scratch Communications shares how her cutting-edge, ethical approach to selling ideas, products & services merges techniques from design thinking, user experience, psychology, socio-political studies, and linguistics.
Sabine's work assists her clients in using the power of communications to integrate sales, marketing, and product to change culture for the better, internally & in the wider world.
Sabine is the former copywriting lead at LEGO Customer Service and Communications Manager at a London agency, Sabine started From Scratch Communications in 2017 to work exclusively with purpose-driven brands.
Discussion topics will include:
Links:
https://from-scratch.net (website)
Twitter: @scratch_posts
Linkedin: linkedin.com/in/sabineharnau
From Scratch Communications
Chief Growth & Creative Officer
The Word Architect
Chapter Director
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