Mar 4, 6:00 – 7:00 PM (UTC)
For B2B tech startups, Industry Analysts (IAs) are a game-changer. Yet, 80% of startups miss out on this high-value opportunity due to lack of knowledge, misperceptions, or ineffective engagement strategies. Join Robin Schaffer (Schaffer AR) as she breaks down how startups can leverage analyst relations (AR) to accelerate market entry and secure growth.
For B2B tech startups, Industry Analysts (IAs) are a game-changer. Yet, 80% of startups miss out on this high-value opportunity due to lack of knowledge, misperceptions, or ineffective engagement strategies.
Join Robin Schaffer (Schaffer AR) as she breaks down how startups can leverage analyst relations (AR) to accelerate market entry, secure funding, and gain credibility with investors and customers. Most people think AR is an expensive investment, but it doesn’t take much budget or effort to dip your toe in the water— if you know the ropes.
Attendees will receive a free downloadable chapter on "AR for Startups" from the book Analysts on Analyst Relations.
University of Edinburgh Business School
Research Analyst, Analyst Observatory
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