Engaging and converting the right customers is critical to the momentum, motivation and success of every early-stage start-up. Every smart founder needs to learn the important sales skills necessary to understand customer requirements, obstacles, sales cycle and all the other moving parts involved in generating meaningful revenue and highly referenceable clients.

This free, virtual, interactive workshop will cover key sales skills founders should develop, as well as break-down and assess common sales scenarios. There will be breakout sessions for meeting other founders and investors. We will also provide materials for businesses to use for their own sales strategies. As preparation for the workshop, there will be a brief survey that will allow participants to share examples, ask questions and outline sales challenges they are facing.

This one hour session will be conducted by Brendan McAdams and Jeffrey Freedman.