You’re a freethinking, creative, driven entrepreneur who wants to create an impactful business that makes a positive and lasting difference.
If that doesn’t describe the foundation of your business, feel free to stop reading this.
This is about blazing your own trail and removing yourself from a life of cubicles and micromanaging. It’s about offering services with unmatched value. Entrepreneurship isn’t for everybody, and that’s because you made the decision to…
- Make positive changes in the lives of your satisfied customers.
- Bypass the corporate, 9-to-5 life that feels like a prison cell.
- Exist on your own terms, and spend your days as you design them.
- Create a company that brings something new, exciting, and wholly beneficial to the table.
Are these philosophies a part of your mission statement? These criteria constitute a purposeful startup business model.
It’s really that simple. There’s no caveat, no “but” statements that should turn you away from creating the most impactful business.
The next time someone asks “Just who the hell do you think you are?,” tell them that…
- You’re working to make a major difference.
- Profits are secondary to the impact your business will make.
- You don’t feel comfortable with working for someone else, even though that life is fine for other people.
- Your company has the power to create amazing benefits for your community, your target market, and even the world.
- You remain in the pilot’s chair, and your daily operations are never dictated by anyone else.
This is no simple pep talk; this is about action steps.
In order to create a purposeful business, here’s our advice:
Craft a mission statement to remind you of why your business exists.
Create a mission statement not only for yourself, but also for your prospects and existing clients. Think of your mission as a constant reminder of why you do what you do. When things get tough, these thoughts will be your saving grace.
Forget “competition.”
Walmart competes with Target. Whole Foods competes with Trader Joes. But when you’re an entrepreneur, competition is the last thing on your mind. At least it should be that way.
When you offer services that no one else can…
Or when you introduce something great into the world that didn’t exist before…
The only person you have to compete with is yourself. Instead of thinking about what other companies are doing, think about what you’re doing. Consistently improve, and reach a higher plane.